Marketing Cadets visit Blkbox Marketing Firm

BSL cadets in the MG380 Marketing course traveled to New York City to meet with leaders from the Blkbox marketing firm. Cadets engaged with leaders on topics of branding, strategy, influence and persuasion. The event provided cadets the opportunity to integrate business and marketing content from across the course and discuss how marketing skills are relevant and impactful for Army leaders. Blkbox was founded and led by USMA graduates Dionna McPhatter, Keenan Beasley, and Jermaine Clark.