WEST POINT, N.Y. - Army West Point Athletics introduced a new brand and identity system that sets the visual direction for years to come. The updated identity provides a fresh look at one of the most storied brands in all of intercollegiate athletics.
The new brand was unveiled Monday night at Eisenhower Hall in front of the Corps of Cadets. complete with a fashion show.
Army West Point Athletics and Nike collaborated on an 18-month brand evolution program to enhance and perfect upon the celebrated marks of the United States Military Academy, honoring the duty, leadership and rich history of academics and athletics, key characteristics and attributes associated with the Academy. With the goal of engaging new cadets, faculty and staff as well as building upon its remarkable reputation as America's Academy, developing a seamless and consistent athletic identity is paramount. Full Story»