The Army is looking for media-savvy soldiers to help push out its revitalized brand with the creation of a new job field: marketing officer.
According to a breakdown of the new job provided to Task & Purpose, marketing officers will specialize in at least one of four roles "within the marketing cycle" to boost the Army's messaging and branding.
Those roles include analyzing effectiveness, which includes collecting market data and evaluating how effective the marketing is; developing a strategy; creating marketing campaigns and other content on various mediums; and delivering that content by identifying the best "channels."
Marketing officers should be "visually creative … imaginative," and excel on diverse teams, according to the position description. Read more.